Are there skin benefits for charcoal or just hype?

We're seeing activated in so many beauty products right now that is leaving a lot of people wondering if there's truth to this product or is it all just a trend. We've done some digging on the skin benefits.
Activated charcoal effectively cleanses the skin, unclogs pores, removes deeper impurities, and dead skin cells. The result is smooth, supple, and even-toned skin. Dirt, toxins, heavy metals, chemicals, and other poisons are attracted to the charcoal molecules and washed away.
I have personally used a charcoal skin scrub and combined with the oils that were used, it left my skin feeling absolutely amazing. But I'll let you be the judge :)